How Signal & Story handles personal information.

Last updated

May 22, 2026.

Overview

Signal & Story is a B2B positioning and market narrative strategy studio. This privacy policy applies to signalandstory.ai, related website forms, podcast waitlist pages, marketing pages, and digital experiences that link to this policy.

We aim to handle personal information in a manner consistent with privacy principles used across North America, including transparency, meaningful consent, data minimization, reasonable security, access and correction rights, and clear choices for cookies, analytics, targeted advertising, and marketing communications.

Notice at collection

We may collect the following categories of personal information, depending on how you interact with the site:

• Identifiers, such as name, email address, company, and business contact details.
• Commercial or professional information, such as company website, role, business interest, podcast guest interest, and inquiry details.
• Internet or electronic network activity, such as pages visited, referring pages, campaign parameters, device identifiers, cookie identifiers, browser type, and interactions with forms or content.
• Approximate location information inferred from IP address or analytics tools.
• Inferences, such as likely interests in Signal & Story services, podcast topics, content themes, or marketing communications.
• Communications content you choose to provide, such as messages, topic suggestions, or form responses.

We do not intentionally collect sensitive personal information through this website. Do not submit confidential, regulated, health, financial account, government identifier, or other sensitive information through public website forms.

Sources of information

We collect information from:

• You, when you submit forms, join the podcast waitlist, email us, or request a Signal Session.
• Your browser or device, through cookies, pixels, tags, server logs, and similar technologies.
• Analytics, advertising, email, hosting, security, CRM, and form processing providers.
• Publicly available business sources, such as company websites, professional profiles, search results, and market research sources.

How we use information

• To respond to Signal Session and market audit inquiries.
• To manage podcast waitlist signups, guest interest, and launch updates.
• To provide, improve, personalize, and measure website content and user experience.
• To understand audience interest, marketing performance, referral sources, and campaign effectiveness.
• To build remarketing or lookalike audiences where allowed by law and your cookie choices.
• To manage email communications, newsletters, podcast updates, and business development outreach.
• To conduct B2B market research, positioning research, and content strategy.
• To protect the site from spam, abuse, or unauthorized activity.
• To comply with legal, security, and operational requirements.

Cookies and similar technologies

Cookies, pixels, tags, local storage, SDKs, and similar technologies may be used to operate the website, remember preferences, measure site performance, understand visitor behavior, attribute campaigns, and support future advertising or remarketing programs.

We may use the following types of technologies:

• Essential technologies required for site operation, security, form protection, and remembering privacy choices.
• Analytics technologies that help us understand visits, page views, traffic sources, content performance, and audience behavior.
• Marketing and advertising technologies that may help us measure campaigns, build audiences, limit ad frequency, and show relevant content on other platforms.
• Functional technologies that remember preferences or improve the site experience.

You can accept or decline non-essential cookies through the cookie banner. Declining non-essential cookies should not prevent access to the main website. You can also clear your browser storage to reset your choice.

Analytics and advertising providers

We may use analytics and marketing tools such as web analytics platforms, tag managers, search advertising platforms, social media pixels, CRM systems, email marketing tools, heat mapping tools, conversion tracking tools, and similar services.

These providers may collect or receive identifiers, internet activity, device information, approximate location, referral information, and interaction data. Some U.S. state privacy laws may treat certain advertising, remarketing, or cross-context behavioral advertising activities as a “sale,” “sharing,” or “targeted advertising” even when no money is exchanged.

Where required, we will provide a way to opt out of sale, sharing, targeted advertising, or profiling. Until a dedicated preference center is available, you can decline non-essential cookies in the banner or email privacy@signalandstory.ai with the subject line “Privacy Choices.”

How we disclose information

We may disclose personal information to:

• Service providers that host the website, process forms, deliver email, support analytics, provide security, manage CRM workflows, or help operate the business.
• Analytics and advertising partners, if non-essential cookies or marketing technologies are enabled.
• Professional advisors, such as legal, accounting, security, or business advisors.
• Authorities, regulators, courts, or third parties where required by law or necessary to protect rights, safety, security, or enforce agreements.
• Successors or counterparties in a business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets.

We do not sell personal information for money. We may use advertising or analytics technologies in ways that some laws define as “sharing,” “targeted advertising,” or a “sale” of personal information. You may opt out as described in this policy.

Service providers

We use third-party service providers for website hosting, form processing, email delivery, analytics, advertising, CRM, security, automation, AI-assisted workflows, and related operations. These providers may process information in Canada, the United States, or other jurisdictions where they or their subprocessors operate.

We expect service providers to process information for the services they provide to us and to use appropriate contractual, administrative, technical, and organizational safeguards.

AI-assisted workflows

Signal & Story may use AI-assisted tools to support internal research, analysis, drafting, summarization, marketing operations, and business workflows. We do not intend to use public website form submissions to train foundation models. Where AI vendors are used, they are treated as service providers or processors for business operations.

We do not make decisions about individuals that produce legal or similarly significant effects based solely on automated processing through this website.

Cross-border processing

Because many website, analytics, hosting, form, CRM, email, security, and AI providers operate internationally, personal information may be processed or stored outside your province, state, or country, including in Canada and the United States. Information processed in another jurisdiction may be accessible to courts, law enforcement, or regulators in that jurisdiction according to local law.

How long we keep information

We keep personal information only as long as reasonably needed for the purposes described in this policy, including responding to inquiries, managing business records, operating the podcast waitlist, and meeting legal or security obligations.

Retention periods may vary based on the type of information, the nature of the relationship, consent choices, legal requirements, dispute resolution, security needs, and backup or archival practices.

Your privacy choices and rights

Depending on where you live, you may have rights to request access, correction, deletion, portability, information about disclosure practices, withdrawal of consent, restriction of certain processing, or appeal of a privacy decision.

Residents of certain U.S. states may also have the right to opt out of sale, sharing, targeted advertising, or certain profiling. Canadian residents may request access to their personal information, correction of inaccurate information, and information about how personal information is used or disclosed, subject to legal limits.

To exercise privacy rights, email privacy@signalandstory.ai. We may need to verify your request before responding. You may use an authorized agent where required by applicable law, but we may ask for proof of authorization.

Marketing choices

You can unsubscribe from marketing emails by using the unsubscribe link in the message or by contacting us. We may still send transactional or relationship communications, such as responses to inquiries or service-related messages.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, network, transmission, or storage system can be guaranteed to be completely secure.

Children’s privacy

This website is intended for business audiences and is not directed to children under 13, or the equivalent minimum age under applicable law. We do not knowingly collect personal information from children through this website.

Changes to this policy

We may update this policy as our website, analytics stack, marketing operations, services, or legal obligations change. The “Last updated” date shows when this policy was most recently revised.

Contact

For privacy questions or requests, contact Signal & Story at privacy@signalandstory.ai.